I have a decent grip on e-commerce emailing, especially when it comes to email flows: welcome, abandon cart, post purchase, etc...
How does this differ for service providers. Let’s say a junk removal company for example. They have people come to their site and either book a call or they don’t. They collect customer emails, but not prospective clients. What’s a way to collect emails, and does the welcome flow still apply in this case? Obviously abandon cart won’t, because it’s not really e-commerce. Can’t track them thinking about making a call or not.
Anyway, would love to hear some thoughts on this!
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source https://www.reddit.com/r/Emailmarketing/comments/jxh9nx/difference_between_email_marketing_for_ecommerce/
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