Monday, October 7, 2019

MailChimp Attribution

Hey everyone!

I've been searching high and low to find this answer and I can't seem to locate what I'm looking for. I'm curious if anyone has insight on MailChimp's campaign (single email) purchase attribution data? Meaning, does MC give purchase/order credit to a specific email even if a purchase was made outside of that email - but the email was the *first impression of the day/conversion window?

Thanks!

submitted by /u/DubKSea
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source https://www.reddit.com/r/Emailmarketing/comments/deiqbe/mailchimp_attribution/

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