Hey Reddit
I have a summary of a few tips that you can use to get more out of your email marketing campaigns. Enjoy!
1. Build a Strong Email List
We assume you have built an email list already, but if not, it’s still not too late to build one.
First things first, when you launch your website and create a blog, your next step is to build a subscriber list…and even if you have a long list of subscribers, you are also not limited from add new subscribers.
Place signup forms in strategic places on your website and blog. An excellent spot to place a signup form is on the pages or blog posts that receive more traffic. Put a subscription form on your home page and on every spot where your readers can see it easily.
Use the available email marketing services such as Aweber, GetResponse, OptinMonster, etc. to create attractive subscription forms.
2. Understand Your Target Market
This is perhaps the most important tip of all the email marketing best practices you will read in this article. Start by know who your target readers are. This is the only way you can create relevant content and tailor your messages to them.
Note that the subscribers in your list have different needs, and sending them a general message would make them opt-out of your email list. Statistics show that relevant emails drive 18 times more revenue than general emails. You need to target every specific subscriber with the right message.
So how do you send targeted messages? How do you prevent a huge opt-out rate?
It’s simple, segment your email list. This way, it would be easier to send targeted emails. This will also help you personalize your messages. This is perhaps the best place to use the survey emails or track past purchases and purchase cycles of your customers.
3. Make it Easy to Unsubscribe
You want them to remain your subscribers as you add more, but here we are telling you to make it easy for them to leave. Sounds crazy, right?
Here is the thing, even if you don’t make it easy for them to opt-out, they will still flag your emails as spam, so just make it easy for your subscribers to unsubscribe.
4. Make Your Emails Easy to Read on Mobile
66% of email opens are done on mobile and tablets. If your emails do not open on small screens, then you aren’t getting enough clicks.
5. Personalize Your Emails
Figure out these two emails.
Hi “John”,
We hope this message finds you well
We are reaching out to you to see whether we can do business with you
And this…
Hi,
We hope this message finds you well.
We are reaching out to you to see whether we can do business with you.
Let’s say you are John if these messages landed on your inbox, which one would you open first and which one would you open the least or ignore altogether.
Of course, you could hit the first email…and that’s the power of personalizing emails.
The average open rate for emails is 20.84%, but when you personalize your emails, especially the headline, you attract 50% higher open rates.
Plenty of tools out there will allow you to add a Shortcode that is replaced by the recipient’s name when you send your emails to your subscribers. Take advantage of these tools.
6. Sweeten Your Subject Line
When sending your emails out, the subject line of every email is more important than the message. 33% of those you send emails to will open them if the subject line entices them to.
Keep your subject line sweet and straightforward. Your subject lines should connect with your subscribers emotionally so that they can click. Keep it short, add humor if possible or ask a question. You could also include numbers in your subject lines.
If you want to learn more about growth hacking and marketing and see in-depth case studies you can read more about it:
https://vyper[.]io/blog/email-marketing-tips-6-ways-to-make-email-work-better-for-you/
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source https://www.reddit.com/r/Emailmarketing/comments/egb00z/6_ways_to_make_email_work_better_for_you/
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