I am in the process of selecting fonts for marketing/order emails for a WP e-commerce site. I have a newsletter automation campaign set up through Mailchimp, and I'm currently on their free plan until the site ramps up. For WP, I'm using an email designer plugin called Kadence. For the Mailchimp campaign, I have double opt-in set up.
Unfortunately, Mailchimp severely limits the amount of customization you can do to the double opt-in confirmation email. You can't even add any custom CSS on the free plan. I could get rid of the double opt-in as my site is in the US and only dealing with US customers, but I implemented it to protect against bots/slightly more legal protection. This got me thinking about font usage since there was no way for me to specify what font would display on mobile devices. I wanted to use Lucida Sans, but that font isn't installed on IOS/Android.
At this point if I keep the double opt-in email, mobile browsers will render the text as the default system font. My options are to either allow it to do that for all e-mails so they all have the same font, disable the double opt-in, or host the font on my server and all e-mails except this double-opt in will display the correct font. None of these seem like great options so I'm curious what option you guys think has more downside? To me, it seems unprofessional to have one e-mail with a different font, it seems less secure to remove the double opt-in, and it seems amateur to allow the mobile device to pick the font and "hope for the best."
I have a few additional question regarding font selection. When you are choosing fonts for e-mails, do you typically make everything in the e-mail the same font or do you mix it up? Is it bad practice to have the "Thank you for your order" header text in the same font as the body of the email/footer? I want the e-mail to look professional, and I'm worried that I may pick fonts that do not compliment each other if I'm mixing and matching. If mixing/matching is the best method, how many are you using? One for the header, one for the body, and one for the footer? Is there a good resource that lists fonts that compliment each other? Thank you in advance for any advice that you can offer. I'm also going to post this in r/fonts since my post deals with more than just email marketing, but I really appreciate you taking the time to read my post.
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source https://www.reddit.com/r/Emailmarketing/comments/e9bb0m/email_marketing_font_selection_when_considering/
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