So we are looking to move our digital marketing from one supplier (eShot) to Mailchimp.
We are currently paying for a custom domain. so we "company.co.uk" are using the domain "company-marketing.co.uk" ive been told that using this separate domain is better for spam filters but im looking for some advice on this.
What are my options is it better to use a sub.domain like updates.company.co.uk or Sales.company.co.uk
Do we even need another domain?
I can not understand the need for this and how some companies get around this spam filter.
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source https://www.reddit.com/r/Emailmarketing/comments/erdkbk/custom_domain_vs_subdomain_for_email_marketing/
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