Thursday, January 2, 2020

New idea - platform that automates your follow up calls

Thinking of developing a platform that helps you automate your follow up calls after your email campaigns are sent.

Focusing on B2B cold marketing, cold emailing, cold calling, small businesses only. It would work similarly like mailchimp or mailerlite for emails.

Process would look similar to this - you have already emailed your prospects and come to our platform to further explore calling your prospects as one of your sales methods in an overall campaign. You choose call goal out of few provided - to check if a person received an email and whether they’d be willing to reply with any questions etc, to offer a free product sample, to arrange a meeting for a product demo etc

So basic normal follow up goals on slightly warm leads already.

Something around those lines, quite basic, but something that normally takes time, effort and cost you a lot more than $1 per call.

Your further success would depend on you as a user as we would act as a resource centre with tools, tips, guidance etc for you to utilise those calling campaigns. So again, similar to mailchimp

You could choose something like minimum 5 calls a week, 10 calls a week or 20 calls a week with a recommended minimum period of 3 moths.

We would charge $1 per call.

You would receive 1 hour weekly to communicate with your caller and train and update them. You would receive all your call records every day, but it would depend on you how to work with them, how you train your caller, how you navigate and invent new ways to make people buy into your offering, improve your offering, contact list quality, scripts etc

I came up with this idea after selling candle products to small independent gift shops, garden centres etc where you have hundreds of potential customer and it’s so easy to automate your email campaigns and you can see who opened them etc but then you either do not follow up with a call, or it takes so long that until you call all your perspectives it’s already days or weeks after your email send out and they are not warm anymore.

Plus sometimes you call and all you get is a request for a product sample which you send, again wait, then follow up with a call again.

So such platform would help you save time, further automate your sales processes, increase your conversion rates etc

So what do you think?

submitted by /u/rolandopax
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source https://www.reddit.com/r/Emailmarketing/comments/ej6qzi/new_idea_platform_that_automates_your_follow_up/

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