Hey guys, these last few months I've seriously been considering a career change from being a Lead/Sr. Frontend Developer to something in Email Marketing. I've been a developer at a global marketing agency for about 12 years, and have worked on websites & emails for a number of massive companies in the US. However, as far as development goes, I've been having major burnout for the last few years. & honestly, don't wish to be stuck as a developer until retirement.
With the whole COVID thing, my weeks have gone from averaging 50-60hrs to about 4-8hrs (the clients I work on are all in hotels/airline industry. so a lot of my projects came to a halt).
I've built thousands of emails, & countless templates. I also have a strong background in SEO, Accessibility, & CAN-SPAM. But being a new career path and with my lack of Marketing experience, I feel there's probably a lot I need to learn. With my recent down-time I was wondering if anyone could provide some input on what skills/knowledge i need to learn to help boost my confidence & make this shift.
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source https://www.reddit.com/r/Emailmarketing/comments/g61hw7/advice_on_career_change_to_email_marketing/
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