Why Do Drip Email Campaigns Tell Readers To Reply/Answer Back? Does This Help Conversions?

I'm going through a bunch of competitors & blogs in my target vertical, subscribing to their opt-in flows just to see what they're running. What's interesting is that a good portion of the initial "welcome! thanks for subscribing!" emails are written in a personal tone, and a lot of them(like 40%+) are telling me to hit reply and share specific things related to the vertical.

Is this a method to keep people engaged with your email? Does it actually increase conversion rates lower down the funnel as the drip campaign continues?

And furthermore, if someone does reply to these initial(clearly automated) drip emails, does the newsletter owner actually write back?

I've never seen this before and I don't usually subscribe to these kinds of things. So I'm not sure if I should be doing this in my drip sequences if it'd impact conversions

submitted by /u/mime_and_punishment
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source https://www.reddit.com/r/Emailmarketing/comments/g1zsrk/why_do_drip_email_campaigns_tell_readers_to/