Monday, May 4, 2020

Question about bounce rate/bots

Hello guys, I have not been able to find an answer to this on Google so I was hoping you could help.

Each weekend my company sends out email campaigns, I have been looking at the data in Google Analytics and it seems like the bounce rate on our pages is almost 99% with an avg session of 00:01, this leads me to believe there is some sort of bot or crawler that is being counted as a page view which is skewing the data. I have set analytics to not count bot traffic but that didn’t solve the issue. Anyone bump into this before or have any idea how I can fix the issue or create a work around to get more accurate data? Thanks!

submitted by /u/anicebigrodforyou
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source https://www.reddit.com/r/Emailmarketing/comments/gddb3h/question_about_bounce_ratebots/

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