Just completed my first cold email campaign. 67% opens, 14% clicks. Aren't these numbers a little high to be correct?

Hi guys,

I have just completed my first cold email campaign using mailchimp. I have sent my cold email to 100 recipients to check the responses. 24 hours later, I see a 67% open rate and a 14% click rate.

When I read blogs about cold emailing, most blogs seem to mention a open rate of 15-25% is normal. 67% seems absurdly high, especially considering I have no experience whatsoever.

Are these numbers off? Or should I pat myself on the back and start a career in email marketing?

submitted by /u/EntrepeNetherlands
[link] [comments]

source https://www.reddit.com/r/Emailmarketing/comments/h15hd1/just_completed_my_first_cold_email_campaign_67/