Since email has been the heart of marketing strategy, especially during the COVID-19 crisis, preventing email churn is the top priority for most email marketers. However, before you get to the task of retaining your email subscribers, it’s important for you to understand why your subscribers are churning, as well as which ones are worth retaining and which ones you must let go?
I join Netcore’s Chaitanya Chinta and Dennis Dayman on the Email Unplugged Podcast to shed light on the actionable items that can help reduce your email churn and retain quality subscribers.
We discuss:
- How big a problem email churn is for marketers
- Different kinds of subscriber churn, and how marketers can arrest those churns
- Actionable ways to increase email list growth, curb subscriber loss, and improve the quality of your email list
- Precautions for a marketer when running a win-back program
>> Listen to the podcast on the Netcore Blog
source http://www.emailmarketingrules.com/netcore-podcast-strategies-to-reduce-email-churn-rates/
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