Cold Email: The Last Word on May 2020

The Last Word A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use (MediaPost)

How to create a BIMI-compatible logo using SVG images (ValiMail)

Insightful & entertaining tweets

Opting-in is something someone does, not something that is done to them. Active, not passive.

Consent is something someone gives, or withholds, it’s not something you take from them or assume.

— Steve Atkins (@wise_steve) May 12, 2020

You may be wondering, how did this email get here? https://t.co/ljqUPI3PU1

— The Kristin Bond Virtual Experience (@EmailSnarketing) May 22, 2020

Hey @PSEGNews: Tell your marketing team their subject line/preheader game is on point! #emailgeeks #emailmarketing pic.twitter.com/G8mzopLbOV

— Jen Capstraw (@jencapstraw) May 27, 2020

How you handle your business in the next 6 months will have a big impact on your success over the next 6 years. Make it happen. #AgencyChat

— Jay Baer (@jaybaer) May 28, 2020

Noteworthy subject lines

CVS, 5/4 – You Don’t Have to Leave Home for Your Rx.
Target, 5/29 – We’ve enhanced our non-contact shopping options.
Big Lots, 5/14 – Essential supplies. Curbside convenience.
Panera Bread, 5/19 – Chad, save $5 when you order Curbside.
Best Buy Top Deals, 5/4 – Shop these new tech deals, available for Curbside Pickup or fast and free delivery.
Walmart, 5/5 – Our new app is your one-stop shop
Staples, 5/30 – Today’s list: Sanitizer Masks Savings
Office Depot, 5/14 – We’re ready when you are, helping you get back to work
Wegmans, 5/4 – Face coverings required in MA
Gap, 5/1 – We’ve got you covered: masks are here!
VS PINK, 5/9 – PINK Masks are here!
Michaels, 5/25 – Presenting DIY face masks for yourself, an essential worker or a friend.
Uncommon Goods, 5/12 – A kid-friendly handwashing how-to you’ll love, too
Bed Bath & Beyond, 5/4 – ***EXCLUSIVE: TWO coupons are here for you! Raise a glass for your virtual happy hour!
Express, 5/4 – Need new tops and shirts? They’re all 40% off.
UncommonGoods, 5/6 – Still need a gift for Mom? We can fix that.
Dollar General, 5/6 – Why not make something for Mom?
Wegmans, 5/10 – Show Mom How Special She Is Today
Big Lots, 5/5 – Rock your Cinco de Mayo at home!
Williams Sonoma, 5/5 – This year, Cinco de Mayo falls on Taco Tuesday! Recipe inside…
Staples, 5/5 – Say thanks this Teacher Appreciation Day. They deserve it!
Dollar General, 5/12 – Homeschooling? Stay supplied starting at $1
Uncommon Goods, 5/15 – Dear Class of 2020: grad gifts are on the way
Office Depot, 5/6 – Restock and upgrade on your scholastic essentials
Michaels, 5/19 – This email contains U.S.A. décor and DIYs.
Burlington, 5/25 – This Memorial Day, we honor all who sacrificed for our country
Home Depot, 5/25 – Remembering the Fallen. Serving Their Families.
Uncommon Goods, 5/19 – Care packages for pretty much every one you know
CVS, 5/5 – We’ll Help Keep Your Fridge & Pantry Stocked.
Williams Sonoma, 5/25 – Make ice cream anytime at home with Cuisinart!
Walmart, 5/30 – Hungry? Cook up something yummy.
Banana Republic, 5/5 – Not Cancelled: Floral Styles
Nordstrom, 5/30 – Go hard at home in Nike
AutoZone, 5/12 – Escape to your garage
West Elm, 5/9 – Create a space you need with our FREE Design Crew
Dick’s Sporting Goods, 5/6 – Create a Fun Escape with Up to 40% Off Backyard Deals
Crate & Barrel, 5/24 – Free local furniture delivery makes patio setup a breeze.
Bass Pro Shops, 5/11 – Spend some quality time around the campfire with family
Target, 5/22 – Grow your garden
ModCloth, 5/6 – Sunning, swimming, and stunning.
Banana Republic, 5/18 – Optimistic Dresses Made for You
Walmart, 5/6 – Kristen Bell & Dax Shepard’s date night tips
Walmart, 5/12 – Introducing Chrissy Metz’s most-loved styles
REI, 5/26 – Introducing our West Elm Collaboration!
Lowe’s Home Improvement, 5/18 – Lowe’s and ABC’s American Idol team up for a huge hit.
Bass Pro Shops, 5/20 – NASCAR is back! Watch tonight and tomorrow