Warming up a Cold Email List

I need to start sending sales emails to a cold email list. Should I start by introducing the brand? Or can I just start promoting products? I'm so confused by the articles on the internet. Please help! :(

submitted by /u/stephaunalir
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source https://www.reddit.com/r/Emailmarketing/comments/himwxe/warming_up_a_cold_email_list/