Normally you would send something like 3 value emails + 4 marketing emails.
Instead, send 3 value emails. Then send 1 promotional email.
After that check how many emails he opened. Send the remaining 3 promotional emails only to those people who opened at least 2 emails earlier. How does that sound?
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source https://www.reddit.com/r/Emailmarketing/comments/hpd08h/i_just_got_an_idea_which_can_be_a_good_step/
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