We've recently started focusing on email marketing (read Covid related budget cuts), and are building our lists frm Zoominfo.. with a lot of experimentation on subject lines, sender name and different content, we're still seeing open rates ranging from 3% to 7%. I've checked the DKIM settings, and corrected them, we're enabling gray mail suppression as well. I'm wondering if hubspot IP is affecting deliverability , one option I noted was a dedicated IP offered by hubspot. Does anyone have experience with it? Suggestions on anything cheaper? (Looks like it'll be 6k for the yr for this IP)
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source https://www.reddit.com/r/Emailmarketing/comments/hovjq7/is_hubspot_dedicated_ip_worth_it/
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