Cold Email: The Last Word on June 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Marketing in the New Normal (Mathew Sweezey)

Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs)

Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost)

Emojis in Email Subject Lines: Advantage or Impediment? (Nielen Norman Group)

M3AAWG issues email authentication advice for security pros (SC Magazine)

Insightful & entertaining tweets

I love it when people who thought email wasn’t a relevant channel at startups I used to work at reach out wanting me to give them email advice when they’re starting their own company.

— Kristin Bond (@EmailSnarketing) June 15, 2020

This. This right here is the name of the list I just unsubscribed from.

We aren’t even trying. pic.twitter.com/qRu9DTAaSa

— Michael J. Barber (@michaeljbarber) June 23, 2020

Just me and my friends talking about something you should be talking about too. pic.twitter.com/hug0xaajZk

— Val Geisler (@lovevalgeisler) June 17, 2020

Noteworthy subject lines

Fandango, 6/6 – Spotlighting Black Cinema
Everlane, 6/4 – Every Action Counts
ModCloth, 6/16 — Happy Pride Month!
Williams Sonoma, 6/22 – Williams Sonoma x The Trevor Project. United Together.
Gap, 6/27 – Celebrate love in new Gap X PRIDE
Macy’s, 6/2 – Not a Dad joke: Father’s Day is sneaking up on us
Uncommon Goods, 6/14 – Celebrate your father figure with a fitting gift
Michaels, 6/18 – Last-minute ways to show Dad he’s #1
Olive Garden, 6/23 – Start a New Tradition: Takeout Tuesday
Williams Sonoma, 6/16 – The ultimate Taco Tuesday menu
Applebee’s Grill + Bar, 6/18 – Did someone say, Free Delivery?
Office Depot, 6/5 – PPE for your workspace
Gap, 6/25 – New face masks are here!
Everlane, 6/12 – 100% Human Face Masks
Staples, 6/5 – Your business comeback starts here + save on reopening essentials.
Staples, 6/23 – 5 ways to promote your reopening.
Office Depot, 6/6 – Which chair is perfect for you?
Gap, 6/3 – This shirt if virtual-meeting approved
Men’s | Saks Fifth Avenue, 6/5 – Because we’ve actually kinda missed wearing jeans…
IKEA, 6/29 – Consider this your staycation itinerary.
GapCash, 6/7 – Get in staycation mode
Crate and Barrel, 6/23 – Summer nights are magic sale + styling tips
Big Lots, 6/25 – Save BIG on backyard fun!
Lowe’s Home Improvement, 6/23 – Beach in your backyard? Coming right up!
Target, 6/27 – Next step: summer sandals.
Quiksilver, 6/14 – The Best In Sun Protection
Walmart, 6/23 – Fresh, fun ways to be a BBQ boss this summer
IKEA, 6/10 — Why are calm spaces so important for kids?
Panera Bread, 6/2 – Chad, lunch? Groceries? Free delivery?
Williams Sonoma, 6/11 – The best part of breakfast
Williams Sonoma, 6/6 – Let’s do brunch
Williams Sonoma, 6/8 – A drink for any time of the day
Petco, 6/22 – Save 35% on your first Repeat Delivery!
Patagonia, 6/27 – A Macro Puff Quilt made from leftovers
Zales, 6/1 – Say “YES” to 20-40% Off All Engagement & Wedding
LifeWay, 6/8 – Missing a wedding? Mail gifts to the Mr. & Mrs.
Michaels, 6/28 – Join us on Zoom to learn crafts from other makers!
Bass Pro Shops, 6/6 – Free Opry livestream TONIGHT!
Bass Pro Shops, 6/27 – TONIGHT: Watch Keb’ Mo’ and Brad Paisley at the Opry