I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share:
- Two truths and lie about my book-writing career
- My email origin story of how I fell into the email marketing industry
- How email behaviors have changed during the pandemic, including changes in open patterns, email volume, email engagement, and unsubscribe rates
- How the pandemic has affected companies quite differently
- How the recovery coming out of the pandemic will be much more chaotic and individualistic compared to the fairly universal experience in mid-March
- Tips on how the mid-March COVID announcements could have been better
- Thoughts on how device usage now might affect your email design
- Tips on how to handle a lot of new consumer behaviors, such as first-time online buyers and curbside pickup
- How out-of-stocks are driving consumers to try new brands and new retailers, and how retailers should react
- My philosophy on what marketing’s key goal is
- How analytics can power your empathy
- The one thing about I would change about email marketing
To listen to our entire conversion…
>> Visit the EmailTalk.FM website
source http://www.emailmarketingrules.com/emailtalk-podcast-the-impact-of-coronavirus-on-email-marketing-with-chad-white/
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