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Grammarly is quite known as one of the best writing assistant tools! That's totally true! What else is true is, Grammarly follows a brilliant marketing strategy! it happened during the 2019's Black Friday and Cyber Monday sales period. We all definitely know how crazy the 2019 Black Friday Season was! A lot of brands carried out a lot of sales promotion activities and a few became a crazy success and a few weren't that great! I accidentally came across this discovery a couple of days ago and thought I should be sharing this! Grammarly Emails Between December 2019 & January 2020 During the months of December & January, Grammarly sent me a handful of emails and the above screenshot is about the same! But what's interesting here is, if you could take a closer look and observe emails with the subject line "Grammarly Premium" during December & January, you'll be able to find this,
The emails were sent twice per month and exactly on Wednesday. Maybe because a study revealed that Wednesdays are the days with the lowest bounce and subscription rate! Who knows what Grammarly had in their mind but it's quite clear they had a pretty clear marketing strategy with them! It's important that you study and know what days are best to do email marketing and come up with a unique email marketing strategy that suits your business! Hope you found that useful! So, what strategy do you follow to send your email? Let me know in the comments! [link] [comments] |
source https://www.reddit.com/r/Emailmarketing/comments/ici1bj/grammarlys_brilliant_cyber_monday_email_campaign/
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