Monday, August 17, 2020

How to improve performance of email campaigns

We recently sent out information on a Webinar to 212 contacts (via mailchimp) that we had initially obtained from past contest entrees. We had a 99.1% delivery rate, but only 40 opens out of 212 individuals and only one person clicked into the form link- of which zero agreed to participate in the campaign.

I believe we are going about this wrongly, what can we do to improve?

submitted by /u/PpcUserNowI
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source https://www.reddit.com/r/Emailmarketing/comments/ib92tk/how_to_improve_performance_of_email_campaigns/

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