So I have a newsletter that I send out every Friday, and this last one I sent out has literally been the worst one yet in terms of open rate, CTR is still the same. (I use EmailOctoous)
For context, On Thursday I had a cross-promotion with another newsletter, which actually got me quite a bit of traffic and signups, but then two of these new subscribers informed me that the link on the double opt-in was saying "suspicious link", I took this up with the support and sent screenshots of what the subscribers sent and they "seemed" to have fixed the problem.
Anyways, the next day I send out my weekly newsletter as always, and for the last 2 months the open rate has been consistent between 60-65% and my mail-tester score is at a 9.5 (I do the test before I send out) and then bam...I get slapped with a 39% open rate...
I don't know if it was because of whatever the support did or whether I'm just ending up in the Promotions tab or what...maybe somebody here might have some advice for me.
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source https://www.reddit.com/r/Emailmarketing/comments/i2ayz0/i_think_my_newsletter_is_landing_in_the_dreaded/
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