Wednesday, September 30, 2020

Do customers need to opt in to a Post Purchase Flow?

I have an 8 total email post-purchase flow. Most of the emails are educational about the product they purchased, but others are refill reminders and UGC generating emails for a discount.

Can I only send this to people who have opted into email promotions during checkout?

(We only ship in the US so GDPR doesn't apply)

Thanks!

submitted by /u/bananalevelup
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source https://www.reddit.com/r/Emailmarketing/comments/j2x2u8/do_customers_need_to_opt_in_to_a_post_purchase/

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