Going from B2B to B2C edm’s

Hi team! I’ve just got a new gig doing edm/email marketing for a direct to consumer brand. Historically my experience has been in the B2B space. What have you found to be noticeably different between the two, what should I know? What are your top tips?

Thanks!

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source https://www.reddit.com/r/Emailmarketing/comments/j16sdd/going_from_b2b_to_b2c_edms/