How a MailChimp Salesforce integration can optimize your Email Marketing Campaigns?

Email marketing experts agree that personalized emails perform better than generic campaigns. In fact, personalized emails have higher open and click rates. Not to mention that they reflect a better understanding of a brand’s customer base, and help increase sales. The number one difficulty marketers face when building personalized emails is collecting pertinent data on

source https://chamaileon.io/resources/mailchimp-salesforce-integration/