Manager wants our company to create our own email marketing software rather than paying for a Mailchimp? I've been tasked with the planning.

How do I go about this? What benefit/ features does the app need? And what potential barriers can we face? Are we better of using and paying for an app like Mailchimp/Hubspot ?

submitted by /u/hdigitalmh
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source https://www.reddit.com/r/Emailmarketing/comments/iuh85a/manager_wants_our_company_to_create_our_own_email/