Cold Email: The Last Word on September 2020

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Developer preview of AMP for email in Outlook.com – no longer supported (Microsoft)

Email Comes in Third in Driving Online Purchases, Study Finds (MediaPost)

Your Face Here: Creating illustration guidelines for a more inclusive visual identity (Airbnb Design)

3 Ways to Get What You Want by Doing Your Homework (Copyblogger)

New Blogging Statistics: Blogging still works, especially for the 10% of bloggers who do things very differently… (Orbit Media Studios)

Insightful & entertaining tweets

Even Buzzfeed makes email booboos sometimes pic.twitter.com/fO7NoSWrTN

— Becs Rivett-Kemm (@becskr) September 3, 2020

Stop. Writing. Email. Copy. That. Says. “Learn more about X here” or “Click here to learn more about X.”

— Morbidda Destiny (@EmailSnarketing) September 9, 2020

How to make email more readable:

Use real HTML live text
Give your copy space to breathe
Create a strong hierarchy
Use italic/bold for emphasis, but sparingly
Avoid centered copy

— Litmus (@litmusapp) September 15, 2020

Noteworthy subject lines

VS PINK, 9/3 – PINK GIRLS VOTE! Get ready for election day!
Michaels, 9/19 – Next Stop: Lemax Christmas Village! 2020 Collectibles Are Here ->
ModCloth, 9/14 – Witch better have my candy.
Home Depot, 9/10 – Make the Most of Halloween
Lowe’s Home Improvement, 9/10 – Kickoff football season with Lowe’s.
Bed Bath & Beyond, 9/30 – Same Day Delivery with Shipd—get it TODAY! ** Redeem your 20% coupon.
Dollar General, 9/5 – DG Pickup: Order ahead for free and pick up on your schedule.
Banana Republic, 9/24 – Introducting Banana Republic Rewards Program
Sephora Insider, 9/19 – Your points have been building up. See how far you’ve come this year.
GapCash, 9/25 – New face masks are here!
Crate and Barrel, 9/13 – Home bar remix: The Calder collection.
Uncommon Goods, 9/9 – Happy Birthday distance-toasting: let’s make it a thing.
Office Depot, 9/19 – Seating to meet every need
ModCloth, 9/6 – At home, but make it fashion.
Nordstrom, 9/10 – Fall’s top five pieces
DICK’S Sporting Goods, 9/24 – Cool-Weather Essentials + Up to 50% Off This Week’s Deals
Target, 9/5 – Cozy season is just around the corner…
Target, 9/14 – Garden-less greens: a fresh look without the fuss
VS PINK, 9/13 – perfect Seamless is always IN!
Gap, 9/19 – Try our Untucked Shirt. Never go back
Gap, 9/10 – Wearing a bra never felt more comfortable
ModCloth, 9/14 – Feminist finds that are one-of-a-kind.
Zales, 9/13 – Saying Thank You Makes The World A Better Place
Home Depot, 9/29 — S•U•P•E•R • S•A•V•I•N•G•S
Omaha Steaks, 9/15 – This $25 E-Reward Card is yours, Chad!
Eddie Bauer, 9/16 – Eddie Bauer x Sub Pop Limited-Edition Flannel
Foot Locker, 9/1 – This is COLLABORAID. Dropping soon.
West Elm, 9/19 – Inside: Our free Design Crew transformed this NYC apartment
Michaels, 9/30 – What will you create for this week’s art prompt?
Petco Foundation, 9/9 – Has your adopted pet changed your life?