So, I'm currently sitting outside a Rondavel and I’m torn between whether I should say that Black Friday is around the corner or not, because, well... There are no corners in sight.
And as Copywriters, we’re largely influenced by our environment
>>> So, please reply with what you would say if you were in my situation...
Anyways,
This is your opportunity to make back all of that “Corona Revenue” with this Email Marketing Campaign Strategy that I have used in the past to generate thousands of dollars for clients (Proof available in DM)
The idea here is to divide your list into 3 core segments… And indoctrinate them through-out the week to warm them up to the Black Friday Promo!
The first one will be for those that have never purchased anything from you: Call them Freebie-seekers…
They probably came into your list as a result of a lead magnet & their problem has not matured yet.
For this segment, It would be smart to first scrub the list, send out a survey asking the type of offer the list prefers…
And then send out an email to tell the people that haven't opened your emails for like 60 to 90 days to unsubscribe because a BIG promotion is coming.
But essentially for this segment, your goal is to use Direct Response Alchemy & customer value optimization (for those that follow Ryan Deiss) to convert them into loyal customers.
In this campaign, you will have to focus on making noise about your Best Selling products,
attracting them to certain bundles relevant to their level of awareness,
talking about the high price discounts,
and use a lot of that Social Proof to kinda push them over the edge in the last few days of the campaign as this will typically consist of the majority of your list...
The second segment will be for the people that bought only one of your products over their customer lifestyle cycle…
For these people, your goal is really to encourage a repeat purchase.
So, offering relevant upsells, Downsells, Cross-sells where appropriate - is a priority.
And lastly our VIP segment - these are the people that are a fan of your product and will buy anything as long as you have the cart open. :D
For this segment, your goal is to encourage high Average Order Value which means pushing more high ticket products & bundle offers.
And the Bonus: Profit Maximizer
This is to capitalize on the cold traffic that is likely to come to your offer… And that doesn’t necessarily fit into the first 3 categories.
So, here you could implement a custom email sequence to capitalize on this traffic.
The goal here is to increase the value of each customer during the Black Friday weekend.
I hope this helps you reach your revenue goals.
Enjoy the rest of your day.
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source https://www.reddit.com/r/Emailmarketing/comments/jofucr/the_5day_campaign_blueprint_for_your_black_friday/
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