How to increase attendance rate?

We’re two days in to our four-day Zoom event.

I’m stuck finding ways to increase the attendance rate... it’s sitting at 10% vs sign ups.

We ran ads, partnered with influencers, and shared aggressively on socials.

Before the event, I’ve already identified that we’re landing in Promotions instead of Primary. So I put up a reminder on the thank you page about that.

Day 1 of the event, only 10% attended and so we streamed the event on Facebook. (We had goodies, games, and prizes for those in Zoom so there’s a carrot still.) Some were commenting that they didn’t get the emails.

So I exported the event signups, sent an email recap + day 2 invite through gmail where everyone’s on bcc. Wrote a ps to reply that they got it. Got quite a few replies immediately.

Day 2 event came around and we’re still sitting at the same attendance rate. Some people who attended Day 1 did not arrive and new people took their spot so it’s kind of the same.

I’m stuck. Do you have recommendations?

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source https://www.reddit.com/r/Emailmarketing/comments/ki889o/how_to_increase_attendance_rate/