Hi, I'm a newbie in email marketing and I'm doing an AB test with the tool Yet Another Mail Merge.
Immediately after sending, approx. 30% of the emails appeared as opened. Reading their documentation, I found out that it could be due to aggressive spam filters and providers like Gmail pre-opening the emails they receive.
At the same time, I read this article (quite old) on Hubspot stating that at the time open rates were declining due to web clients / mobile clients / outlook blocking images by default.
Can someone shed more light on this?
Thanks,
Antonio
[link] [comments]
source https://www.reddit.com/r/Emailmarketing/comments/kf28e0/open_rate_metric_unreliable/
No comments:
Post a Comment