If you were given the chance to build your ideal email marketing software. What features would put together to make your ideal email marketing software?
For me, some of the features would be -
- Advanced content personalization: Switch content to see which blog post perform better and send the high performing content, contents can be pulled thru RSS
- Advanced send time customization: For example - a single email was sent to 100 people. 30 opened at 11 AM, 40 opened at 15 PM and the rest of them opened at 23 PM. Via the send-time optimization, we can cluster the group according to their open time and send them emails when they most likely to open. This can be manual or automatic
- Email templates: Templates that are not traditional and has a beautiful design
- Dark Mode: Can change the UI to dark mode :p
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source https://www.reddit.com/r/Emailmarketing/comments/khgf0x/whats_your_ideal_email_marketing_solution/
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