Friday, January 15, 2021

Email address reputation versus domain reputation

Does each email address within a domain have its own reputation or is there just one overall domain reputation?

For example let's say: 1) joe@unicorn.com sends out about 150 emails a day with an amazing 100% response rate 2) bob@unicorn.com sends out about 30 emails a day with a 0% response rate

Will Bob have great email deliverability given that @unicorn.com has an overall amazing 150/180=83% response rate?

Or will Bob have a terrible email deliverability given that his own email address' response rate is just 0%?

submitted by /u/Tarak80
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source https://www.reddit.com/r/Emailmarketing/comments/ky727x/email_address_reputation_versus_domain_reputation/

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