Saturday, January 2, 2021

Is it legal to send emails with affiliate/referral links but no disclosure?

Today, for the hundred-millionth time in my life, I read an email that gushed about how great someone's life became after they bought [insert product or service].

The email was written so well it didn't even dawn on me that it's purpose is to generate referral sign ups till I reached the end of the copy.

But dawn it did - and in my newfound state of clarity I noticed that there was no affiliate/referral disclosure statement anywhere.

I know affiliate disclosures are required on websites, and I took it for granted that they're required in emails too.

But are they really? I'm not sure now.

submitted by /u/BuddhistCopywriter
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source https://www.reddit.com/r/Emailmarketing/comments/kp03hv/is_it_legal_to_send_emails_with_affiliatereferral/

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