Cold Email: Practices to Avoid in Video Email Marketing

Do not use “Click here” types of phrases. Avoid the word “Test” in the subject line.
Avoid using too many exclamation points.
Do not use UPPERCASE for writing all your content.
Avoid dazzling colours like bright red, inky blue, etc.
Do not use less text with an HTML email. This can be seen as spamming because spam filters cannot read images.
Do not send to multiple recipients in the same company. It will be considered a spam attack by email firewall.
Do not design an HTML email in Word, and do not export the code to HTML because of spamming.

Cold Email