Some background: I'm an old hat at email marketing 12 years now, used to send twenty million+ per day. I knew all the tricks to beat the filters, get volume, etc.
Well, now I work for a legitimate company, sending legitimate emails. These are transactional, sent minutes after they signed up to, letting them know the next steps.
I'm using AWS SES (which is its own nightmare), and I have everything setup correctly (including Gmail Postmaster tools), but 3 days in an the domain reputation went bad.
Gmail, I know your entire thing is pretty much creating domain reputation based on engagement, but if you start me in the spam box, people aren't gonna open it either way.
I'm going to be trying again tomorrow, it's possible my SPF wasn't setup correctly at first last time and that sunk it, so I'll check that up front.
This post is just a rant, even experienced people can get dropped in the spam box.
Ps. SES is overly complicated, and that's coming from a DevOps/Coder. AWS, why would you create a HTTP api so dumb-systems can communicate with you, then require a calculated signature hash to use it?
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source https://www.reddit.com/r/Emailmarketing/comments/koujab/rant_gmail_busting_my_chops_kinda_frustrated/
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