Here is an example: Sending emails based on engagement:
Group 1: those who don’t open Group 2: those who open but don’t click Group 3: those who open and click but don’t convert
A different creative treatment, subject line, and/or cadence can be delivered depending on which group they fall in
This strategy can be applied to many different types of businesses.
What are some more ideas?
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source https://www.reddit.com/r/Emailmarketing/comments/lc48g2/what_are_some_email_marketing_strategies_that_can/
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