I am starting a newsletter business and I want to dive in the importance of a good "from" email address in terms of avoiding spam and increasing open rates (long term)
What is the best practice when choosing a great "from" email address when it comes to marketing to your subscribers on a weekly basis. Should you go for Richard@xyz . com or something like news@ xyz. com? Why?
I know enough to not go for the generic terms (ie. info@ contact@ etc.) but would love to know what you went with and your experiences
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source https://www.reddit.com/r/Emailmarketing/comments/laus4x/what_is_the_best_from_email_address_to_use/
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