Northgate improves customer engagement with new guidance technology

30-second summary:

• Van rental company Northgate employs Moxie’s customer engagement technology to drive growth
• Northgate deployed Moxie Concierge to provide customers with useful displays of information to guide them through the online vehicle hiring process
• In the first 30 days after implementation Northgate is seeing a three-percentage point uplift in its online conversion rate

One of the UK’s largest van rental company Northgate, announced a further investment in customer engagement technology with Moxie Software, a leading provider of digital guidance and engagement software solutions.

As part of its mission to make the customer journey across its websites as convenient as possible, Northgate will deploy Moxie Concierge to provide customers with useful displays of information to guide them through the online vehicle hiring process.

Moxie President and CEO, Rebecca Ward comments, “Moxie is thrilled to have Northgate join the growing list of businesses who recognize the value of guiding customers through digital experiences. Providing companies across industries with the ability to guide and interact with customers throughout their digital journey effectively has proven to help companies achieve growth objectives while reducing costs.”

Digital guidance improves the customer experience, increases sales, and drives business growth

Northgate leverages Moxie’s digital guidance and interaction technology and believes this decision to invest in Moxie Concierge will enable a much better and more effective customer experience.

Through this investment, it will save customers valuable time by proactively guiding them through the vehicle hiring process, ensuring they select the best product and service.

Neil McCrossan, Sales and Marketing Director at Northgate comments, “Moxie Concierge’s contextual guidance technology allows us to engage more customers with the information they need. Customers have more choice on when they want to speak with us or engage online. This increases the availability of our Sales agents to assist customers with complex interactions.”

How does the technology work?

Moxie Concierge anticipates the needs of customers and provides support without human assistance, all before the customer requests it. Northgate is now able to guide customers and increase the quality of their online experience with relevant information throughout the digital journey.

This seamless engagement allows it to deliver customers the best options whilst promoting value-add services such as van customization.

“In the first 30 days after deploying Moxie Concierge, we’re already seeing a three-percentage point uplift in our online conversion rate,” reveals Neil.

source https://www.clickz.com/northgate-improves-customer-engagement-with-new-guidance-technology/258169/