Hey Fellow Marketing folks,
I am facing a very unusual scenario.
I use a CRM called Zoho for email marketing. Using their shared IP I sent an email and the open rate was 1.5%.
Using another IP of theirs which is dedicated, I got an open rate of 36.07% on the same list, same content. CTR was 1%
But then I analyzed the report correctly.
Out of 492 opens, 303 had open time exactly the same as sent time. Not a second of difference.
All exhibited the same behavior 1 open 0 clicks
Given our audience wouldn't be that tech savvy but is this weird?
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source https://www.reddit.com/r/Emailmarketing/comments/e2bhp3/very_weird_email_marketing_discrepancy/
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