Friday, January 3, 2020

Impacts of Email Forwarding?

I am sending out 70K emails to Travel Agents and ask that they forward the email to their clients, which ends up being 50K forwarded emails. At the same time I use the same domain and IP to send consumer emails. I am noticing loads of DMARC errors (obviously SPF will fail on a forward), my gmail postmaster tools associated to the domain is showing loads of failures (I am guessing it picks up these forwarded emails), then finally I see us on a blacklist for sorbs.... I am thinking maybe that too is related to forwarded emails. Does anyone have any insight on the impacts of forwarding, best practices and any advice? Thank you!

submitted by /u/triscat
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source https://www.reddit.com/r/Emailmarketing/comments/ejkpto/impacts_of_email_forwarding/

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