Drip campaigns using conditional logic

Hi folks,

I'm seeking a solution to automate email sending with specific conditional logic features. I'm seeking either:

1. Recommendations on a SaaS cold email platform for sending a drip email campaign that uses conditional logic, or
2. Suggestions on the best development platforms I can use to automate this through Gmail. (Would it be a Gmail add-on?)

I've been using Woodpecker.co as my platform for years, but it doesn't have the right conditional logic capabilities that I need for this campaign.

The campaign is structured as a series of short drip sequences. Let's call them Sequence A, B, C, etc. Each Sequence has X number of messages, separated by Y days between each send.

Here's a diagram of what I want to do, using X = 3:

 BEGIN SEQUENCE A +-------------+ |<---------------| Email 1 | | +-------------+ | | | | If prospect replies | | to any emails, skip | | followups until | | Pause Y days after "Pause N days"| | | | | | | v | +-------------+ |<---------------| Email 2 | | +-------------+ | | | | | | | | Pause Y days | | | | | v | +-------------+ | | Email 3 | | +-------------+ | | | | | | | | Pause Y days | | | | | v | +--------------------+ | | | | | | | | Pause N | v----------->| days | | | | | +--------------------+ | | v BEGIN SEQUENCE B +-------------+ |<---------------| Email 4 | | +-------------+ | | | | | | If prospect replies | | to any emails, skip | | Pause Y days followups until | | after "Pause N days"| | | | | v | +-------------+ |<---------------| Email 5 | | +-------------+ | | | | | | | | v v etcetera 

Here's an explanation of the diagram:

1. Send Sequence A of at least X messages (in the diagram I'm using X = 3), separated by Y days between each.
2. After Sequence A has been sent:

• If the prospect has NOT replied, I want to pause the campaign for N days, and then start another drip sequence.
• If the prospect replies to any of the messages, I want to skip the unsent messages in Sequence A, and jump straight to the Pause for N days step.
• After pausing for N days, start Sequence B with the same logic: If a prospect replies, skip unsent messages in Sequence B and move to Pause N days.

Even though Woodpecker does have some conditional logic, it requires me to compose a new branch of my Sequence tree at every decision point. It doesn't let me skip and then re-join the main branch at the next Sequence.

Do you know of any email platforms that will provide this kind of logic?

Thanks!

submitted by /u/justshowingup
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source https://www.reddit.com/r/Emailmarketing/comments/fxwb7k/drip_campaigns_using_conditional_logic/