I am excited to be the first guest on Chloe Thomas’ new podcast series, Keep Optimizing. The series will look at a different marketing channel each month, starting with email marketing.
During the 51-minute episode, we discuss a wide range of issues, including:
- How I got my start in email marketing
- Why email marketing is a good long-term career, and how it teaches you the skills you need to graduate up into marketing leadership positions
- Why I wrote the first edition of “Email Marketing Rules”
- What best practices are and how they can help marketers
- How to align business goals and email marketing goals
- Having a campaign-centric vs. subscriber-centric approach to email marketing
- Whether benchmarks are useful or not
- The importance of managing inactive subscribers
- The best places to attract high-quality subscribers and where you tend to only be able to attract low-quality subscribers
- The two things that new email marketers should learn about
- What to test to make your emails better
- What are the best email key performance indicators
- What does the next 6-12 months hold for email marketing
For the full conversation…
>> Listen to the podcast
source http://www.emailmarketingrules.com/keep-optimising-podcast-chad-s-white-author-of-email-marketing-rules/
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