If you're totally against website popups, that's okay! You can still find this convincing!
Website popups have not always been on the shelves of marketers! But times have changed and popups are now used as tools to improve the user experience!
So, here's a quick tip for lead generation using website popups - best suited for eCommerce stores!
Use popups for first-time visitors on your website! Displaying popups to visitors the first time they visit your website (within 5 - 6 seconds) works well because they're looking for something good on your website To make sure this works, your popups,
- Should have incentives. It could be anything - a 30% discount offer, free membership, free shipping or anything you think would be valuable!
- Should be displayed after a couple of seconds - Don't embarrass your visitors the moment they visit your website! Let them surf a couple of seconds/scroll down the webpage! Displaying your popups after this makes sure that your visitors have settled well to receive your popups!
- Clean Design & Typography - You heard that right! Don't clutter your popup by adding additional/unwanted designs! And as for the typography, it should be clean and understandable, not to mention the popup content - write only what's needed!
Doing this the right way can help you capture the email address of your visitor 7 out of 10 times! You should be trying this out! Should work out well for websites too!
Hope you find this useful!
Let me know in the comment section if you use website popup as well!
P.S. eCommerce stores like Tommy Hilfiger have nailed this!
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source https://www.reddit.com/r/Emailmarketing/comments/idya6o/quick_lead_generation_tip_with_popups/
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