Cold Email: Email Marketing Leverage

Email Marketing Leverage helps you win in your market. Building your prospect list is like creating your own online ATM that you can tap in to for sales with the click of a button.

What is email marketing leverage? When you build your targeted prospect list, you have instant access to potential sales. You won’t have to wait on direct mail pieces to be created, sorted, and mailed. You won’t have to spend additional money on advertising to generate interest. You can simply create your offer and send it out to your existing prospect and customer lists to generate sales within minutes.

This sort of leverage allows your business to compete with bigger competitors as they may have to wait for layers of approval, edits, authorizations, and execution. As a small business operator, you can skip a lot of that backlog and get straight to generating sales.

Let’s look at some examples of email marketing leverage in action:

The entertainer that gets a new booking, new merchandise, or a big new event can quickly use email marketing leverage to reach out to their fan base.

The retailer that needs to move product from inventory can quickly send out an announcement offering discounts and promotional offers.

The service professional can quickly announce seasonal offers to beef up sales during what would normally be a down season.

The online marketer can quickly provide training, tips, and special offers by broadcasting out a newsletter to their prospects and customers.

What are some other examples of email marketing leverage you can identify for your business? Feel free to leave a comment, ask a question, or just give us your feedback. We love to hear from you!

Yours In Success,

Brian Rooney, CEO
TrafficWave.net