How do I overlap standard auto flows with crazy Q4 Holiday emails?

Hey everybody!

We have a plan laid out for all of the Q4 emails. Obviously, its a lot of campaigns and a lot of frequent emails. We have built out how to send the Q4 emails depending on engagement and buying status segmentation.

But... how does this overlap with our existing Welcome Flow, Post Purchase Flow and Abandoned Cart Flow?

We have a long welcome and post-purchase flow, so during the holiday season to not overwhelm our audience, should we limit the amount of welcome and post-purchase emails? It doesn't seem right for them to get the typical content in the welcome email while also getting holiday campaign emails at the same time.

I appreciate your ideas! Thanks.

submitted by /u/bananalevelup
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source https://www.reddit.com/r/Emailmarketing/comments/iulvrw/how_do_i_overlap_standard_auto_flows_with_crazy/