Hello, at our company we're sending dozens of mails out on a daily basis. On some of these we track the open rate, click rate and conversion rate. We've recently noticed that our click rates have been extremely high. Our best bet is that there is some kind of link scanning software, which actually opens the links in the email for some recipients. This happens in two different ways:
- Either all links are automatically scanned/clicked by the software, when the mail is opened
- Or it only scans the link when a user actively clicks the link.
We've tried to figure out the best way of dealing with this, to make our CTR as legit as possible.I thought you guys here might have some experience with it. It seems like there's limited 'solutions' to this. How sophisticated is this link scanning software generally? We've considered developing a 'middle page', so that when a user clicks a link they get to a page - but clicking the button requires some movement of mouse, where they have to click a link/button, to continue to the actual site/content - not very nice for the user though. Is there any 'go-to' solution regarding this issue? Must've been an issue for Mailchimp too etc.
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source https://www.reddit.com/r/Emailmarketing/comments/jfuy7q/ctr_link_scanning/
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