I recently started running ads towards my email list and am having what I would consider great success in terms of cost per subscriber.
However I am seeing quite a high % of people that doesn’t confirm their subscriptions through the confirmation email that automatically sends to them. Roughly 40% still doesn’t confirm it.
So my question is what is a normal confirmation rate?
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source https://www.reddit.com/r/Emailmarketing/comments/ktqc6o/what_is_a_normal_rate_of_confirmed_subscriptions/
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